Hello!
I’m Regina Chan (a.k.a. chocomuffin), and I’ve been creating imaginative, interactive and immersive digital experiences for about ten years now.

I’m creative yet logical, distinctive yet generic, extremely random, slightly quirky, and sometimes morbid. Some say that I have an unusual sense of humour, while most agree that I’m an obsessive and compulsive shopaholic.

View some of my works below or jump straight to my resume. If you like what you see, feel free to drop me a note at regina@chocomuffin.com. I look forward to hearing from you!

Hewlett Packard
2009
Numerous campaign concepts done for various HP product launches.

Roles: Creative concept & direction, design, information architect and user experience

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CLP Power Hong Kong
2009
Activation campaign proposal for CLP Power Hong Kong to raise awareness of global warming.

Roles: Creative concept & direction and design

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DKNY Jeans
2008 - 2010
Website revamp for DKNY Jeans Europe, Middle East and Asia. Launched a successful activation campaign for their Fall 2009 collection in July 2009.

Roles: Strategy and planning, creative concept & direction, design, information architect and user experience

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Gems Up
2009 - 2010
Launched social media campaign for STB Gems Up programme in August 2009. Visit blog

Roles: Strategy and planning, creative concept & direction and design

Prime Minister Office
2009
Website revamp proposal for the Singapore Prime Minister Office.

Roles: Art direction and design

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Adidas F50i
2009
Website and activation proposal for launch of Adidas F50i TUNIT, endorsed by Lionel Messi.

Roles: Strategy and planning, creative concept & direction and design

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Goofo
2008
Identity for XM Asia's annual Awayday in Bintan in 2008 - theme - Get Out Of the Fucking Office. Edms were sent to the entire company to create buzz leading up to the event itself.

Roles: Creative concept & direction, design and development

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Light a Million Candles
2006
Campaign site to raise awareness of the online child pornography issue

Roles: Design and flash development

Praise
2009 - 2010
Website for local label, Praise. Visit site

Roles: Art direction, design and html development

© Regina Chan 2000 - 2010